英語経営「The Alliance Revolution:The New Shape of Business Rivalry アライアンス革命:ビジネスライバルの新しい形」Benjamin Gomes-Casseres著 Harvaard University Press 1999年(1996年)発行 目次他12頁 305頁 24.8×16.5×2.5㎝ 0.46㎏ Paperback
【内容紹介】More than we ever anticipated, alliances among firms are changing the way business is conducted, particularly in the global, high-technology sector. The reasons are clear: companies must increasingly pool their capabilities to succeed in ever more complex and rapidly changing businesses. But the consequences for managers and for the economy have so far been underestimated. In this new book, Benjamin Gomes-Casseres presents the first in-depth account of the new world of business alliances and shows how collaboration has become part of the very fabric of modern competition.…… 【著者について】Benjamin Gomes-Casseres is Professor of International Business, Brandeis International Business School.